In its manifesto for growth and jobs 2015-2020, TechUK sets out what the government must do to build on the progress already achieved to secure Britain’s digital potential. This includes the appointment of dedicated digital ministers in every department, a new chief privacy officer, and a new Foreign and Commonwealth Office ‘digital trade tsar’ to be a leading voice in Europe.
via Content Loop
Global unit shipments of smart cards are expected to rise by 2.1 billion from 2014 through 2019 — that’s about equal to the combined populations of China, the United States, Indonesia and Brazil, according to IHS. Smart card shipments in 2019 will rise to reach 10.9 billion units, that’s up from 8.8 billion in 2014.
By 2020, a clear picture of the post-smartphone era will have emerged — the blended-reality era. The smartphone will be the central component of a personal Internet of Things (IoT), connecting with wearables, household objects and utilities, and connected vehicles to quantify, aggregate, and automate everyday tasks. Sensors, displays, and augmented reality services will blend a digital layer into the physical world, quantifying it for increased efficiency and optimization.
via Frost & Sullivan
Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure. Though it accounts for less than 1% of all TV ad spending, some predict it could be a multi-billion dollar industry within 12 to 24 months, according to eMarketer.
The Rich Communications Services (RCS) market size is expected to grow from $775.4 million in 2014 to $ 5.7 billion in 2019, at an estimated CAGR of 49.3 percent. Though the service deployment requires expensive IMS infrastructure, the availability of RCS-hosted solutions has made it relatively cheaper.
It is no longer enough for tech startups to exist in silos of isolation. Tech businesses now need the energy, talent and diversity of the world’s megacities to thrive. Even in California, home to the Silicon Valley, startups are looking for the next thing and flocking to the big cities.
There’s a war going on for marketing talent. Tech-savvy professionals who can build, manage, and execute fully integrated campaigns that produce measurable results are in high demand, and many young professionals coming straight out of college are unprepared to enter such a rapidly changing industry.
via Content Loop