Tag Archive | television

U.S. Broadcast TV Homes Grow 10% Due to High-Price Pay-TV

According to Nielsen’s latest cross platform report the number of homes watching broadcast television (using an antenna) increased from 11.62 million in Q1 2014 to 12.02 million in Q2 2014. Over the last year, the number has increased by over 1 million. Most of that growth is coming from households that also have broadband. What’s the key market driver? Pay-TV has become a high-priced luxury purchase for many Americans.

via nScreenMedia

Why More Marketers will Use Addressable TV Technology

Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure. Though it accounts for less than 1% of all TV ad spending, some predict it could be a multi-billion dollar industry within 12 to 24 months, according to eMarketer.

via eMarketer

Pay-TV Subscribers Watch less than 10% of Available Channels

The high price of cable pay-TV packages in the United States is justified in part by the huge number of channels they include. This model operates under a system where popular channels are bundled with a host of less popular ones.  The new alternative is a low-cost on-demand OTT video subscription service, such as Netflix or Hulu.


Streaming Media Players are Still Popular for Online Video

Streaming Media Players

Streaming media players were added to 6 million American homes over the past year, increasing ownership penetration to 17 percent of U.S. Internet households in the second quarter Q2 of 2014, according to NPD Group.

Streaming media player ownership will increase to 39 percent of U.S. Internet households by 2017.

via Digital Lifescapes

Europe Subscription Video Spending will Increase Rapidly

Compared to sell-thru and rental, subscription is a relatively new business model within the home entertainment sector of Western Europe. But this is not keeping it from dominating consumer home entertainment spending.  By 2018, consumer spending will account for 54% of OTT video revenue, of which SVOD will comprise of 74% of the consumer spending category.

via Strategy Analytics

Explore the Top Ten Global Digital Pay-TV Subscriber Gains

Leading pay-television services added over 20 million subscribers worldwide in a year, which is around the same number as DIRECTV has in the United States.  The number of digital video subscribers to the 100 leading pay-TV services in the Multiscreen Index rose by 5.24 million in the second quarter of 2014, that’s an increase of just 1.6 percent.

via informitv

European OTT Video Market will Reach $4.5 Billion in 2014

The total over-the-top (OTT) video market in Europe was up 51 percent YOY, reaching $3.2 billion in 2013 and is expected to grow an additional 43 percent this year, surpassing $4.5 billion in revenues.  Lead by Netflix, the SVOD market experienced strong growth during 2013, up 133 percent, and it is estimated to see the largest growth across all business models, nearly doubling by year-end 2014.

via Strategy Analytics


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