Tag Archive | television

Why More British Children Watch Less Broadcast TV

Tablet computers have replaced the TV in the bedroom as the must-have gadget for British children, with over one-third of those aged from five to 15 owning their own tablet in the UK, says Ofcom. The number of 5-15-year-olds using a media tablet to go online has doubled to 42% in the past year.

via The Guardian

Worldwide Pay-TV Set-top Box Market Reached $4.8 Billion

Globally, pay television set-top box (STB) revenue — including IP, cable, satellite, and DTT STBs and OTT media servers — is up 4 percent in 2Q14 from 1Q14, to $4.8 billion.  STB unit shipments grew 7 percent sequentially in 2Q14, but are down 3 percent from the year-ago 2nd quarter (2Q13).  Cable television STB revenue increased by 3 percent sequentially in 2Q14, and unit shipments grew 4 percent during this same period.

via Infonetics Research

How Sony Accounts for One in Four Connected TV Devices

Worldwide ownership of Connected TV Devices — including smart TVs, smart blu-ray players, IP-enabled game consoles and digital media streamers — grew 7 percent quarter-on-quarter in Q2 2014 and 34 percent versus the same period in 2013 to reach 500 million units.

via Digital Lifescapes

Why the Traditional American Pay-TV Market is Saturated

A new market study finds that 84% of American households subscribe to some form of pay-TV service. While the reported number of pay-TV subscribers has been fairly flat over the past four years, occupied housing in the U.S. market has grown. Consequently, penetration of pay-TV among residential households has waned from its peak in 2010 following the digital TV transition. Among TV households that do not currently subscribe to a pay-TV service, only 6% plan to subscribe.

via Leichtman Research

Over-the-Top Video Revenue to Reach $9.45 Billion in Europe

The total over-the-top (OTT) video revenue in Europe was up 51 percent in 2013 reaching $3.2 billion and is expected to grow a further 43 percent this year, according to the latest market study by Strategy Analytics. They predict that the majority of this new growth will occur within the online SVOD and ad-supported video business models.

via Digital Lifescapes

U.S. Broadcast TV Homes Grow 10% Due to High-Price Pay-TV

According to Nielsen’s latest cross platform report the number of homes watching broadcast television (using an antenna) increased from 11.62 million in Q1 2014 to 12.02 million in Q2 2014. Over the last year, the number has increased by over 1 million. Most of that growth is coming from households that also have broadband. What’s the key market driver? Pay-TV has become a high-priced luxury purchase for many Americans.

via nScreenMedia

Why More Marketers will Use Addressable TV Technology

Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure. Though it accounts for less than 1% of all TV ad spending, some predict it could be a multi-billion dollar industry within 12 to 24 months, according to eMarketer.

via eMarketer

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