Tag Archive | television

Surprising Age Demographic of most BBC TV Viewers in the UK

Around half of all viewers to the two main BBC television channels are over 60 years of age, yet this age group makes up less than a quarter of the population of the United Kingdom.

The share of the public service channels has fallen from 76% of all television viewing in 2003 to 53% in 2013.

via informitv

Why U.S. TV Broadcasters Adopt Digital Marketing Channels

Advertisers Switch to Digital Channels for TV Tune-In - eMarketer

Nine in 10 TV stations now use digital tune-in advertising — that is, marketing and promotion of television programming to drive ratings. In fact, digital was the only channel U.S. broadcasters and syndicators were putting more tune-in dollars toward this year.

Top benefit of digital tune-in advertising was being able to reach viewers on their smartphones and tablets.

via eMarketer

Global Pay-TV Digital STB Revenue Reached $20.3 Billion

Following a relatively flat three-year period, the global pay-TV set-top box (STB) market managed to achieve the highest annual revenue total in its history during 2013, setting the stage for continued growth through 2015, according to IHS.

Worldwide digital STB shipment revenue last year totaled $20.3 billion.

via Digital Lifescapes

People Who Tweet about Brands and TV have Many Followers

When big moments happen on TV today, American viewers are turning to smartphones, tablets and notebook PCs to share their reactions instantly through social media — and they are doing it a lot.

In the first four months of 2014, 17 million people sent 361 million tweets about TV.

via Nielsen

Global Pay-TV Digital Service Subscribers Grew by 1.4 Percent

The Multiscreen Index, published by informitv, shows a 1.4% increase in digital television subscriber numbers across 100 leading pay-television services around the world in the first quarter of 2014.

Providers collectively gained 4.17 million video customers over three months and 17.43 million year on year, an increase of 5.2%.

via informitv

Video Upside: 49% of Americans Have an Internet Connected TV

According to Leichtman Research, over the past year in the U.S. market, the largest pay-TV providers cumulatively lost about 40,000 subscribers – similar to the losses during the prior year. The largest broadband providers added about 2.7 million subscribers – similar to the prior year.

Meanwhile, Netflix added about 6.5 million new video streaming service subscribers, and still growing strong.

via Leichtman Research

U.S. Millennials Have Adopted Social TV Applications

Media tablets, especially for younger people, are an extension of the television program viewing experience. The implications to advertisers on TV could be very significant, because much of the use occurs during commercial breaks.

56 percent of U.S. tablet owners age 18-34 use their tablet for activities related to the TV program they are watching.

via Digital Lifescapes

2014 World Cup: ESPN Channel Tracking 26% Above 2010

ESPN’s coverage of the 2014 FIFA World Cup continues to track well above 2010, averaging 3.72 million viewers through the first 23 matches from Brazil.

That represents a 26% increase over the 2.95 million through the first 23 matches in South Africa in 2010.

via Broadcasting & Cable

49.8 Million Americans will be Smart TV Users during 2014

eMarketer estimates that more than 113 million people — 35.5% of the U.S. population and 45.0% of internet users — will use a connected TV regularly this year. In 2015, the majority of Americans will be able to access the internet through their TV.

The connected TV audience will post double-digit growth rates through 2017.

via eMarketer

Digital Video Ad Spending will Increase 41.9 Percent in 2014

Digital video advertising in the U.S. market is increasing at an eye-popping rate, but TV ad spending will still outpace digital video in dollar growth in 2014, according to eMarketer.

Digital video ad spending will increase 41.9% this year, reaching $5.96 billion, while TV advertising will grow 3.3% to reach $68.54 billion.

via eMarketer

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