Today’s TV programming viewers want to watch what they want when and where they want to. While the majority of people — 86% worldwide — do still watch live broadcast TV, newer technologies are claiming more share among these and other viewers.
Indeed, the usual viewing platform today for 27% of survey respondents has become their computer screen.
In 2013, time spent with digital media among U.S. adults surpassed time spent with TV for the first time — with mobile driving the shift. This year, that trend will continue, as time spent with mobile devices continues to grow much faster than usage of all other media.
eMarketer expects American adults to spend 5 hours 46 minutes with digital media daily this year, increasing the lead over TV to well over 1 hour per day.
As direct distribution via the internet results in disintermediation for some of the players, rights holders could theoretically expect to capture a much larger share of the end market — up to 92% of the value with direct distribution compared with 28% in the current model.
However, to date, traditional distribution is still more profitable because revenues from the TV end market are so large.
Most (86%) global respondents who watch TV indicate they usually watch TV programming “live”, although other popular modes of watching are catching on like streaming or downloading from a computer (27%), streaming from the internet to TV (16%), using a DVR or other recording device attached to a TV (16%), and on mobile device (11%).
The findings reflect a new poll of 15,551 adults in 20 countries conducted by Ipsos OTX.
Leichtman Research Group found that found that 77% of households in the United States have at least one high definition television (HDTV) set, and about 46% of all households have multiple HDTVs. Five years ago, 34% of households had at least one HDTV, and 11% of households had more than one HDTV.
Only 14% of households have a Smart TV set that is connected to the Internet – 3% of households that have more than one connected Smart TV set.
What will broadcast TV be like in 2020? According to a panel of experts from YouTube, Scripps, AT&T and Ericsson it will be without a home DVR, on-demand and a solo experience. Will it still be called TV?
By 2020 we will be living in the network society — 50 billion connected devices will be in the world with 15 billion of them video enabled.
Amazon, which has been building its multimedia presence to tap the growing appetite for digital media, is now jumping headlong into the heated competition for consumers’ attention and an estimated $70 billion TV ad market.
It took the wraps off the Fire TV at a rare Apple-style media event in New York.
Digital TV adoption is already growing in Latin America — from only 18.1 percent penetration of TV households at end-2010 to just over the halfway mark by end-2014 and onto 94.5 percent by 2020, according to the latest market study by Digital TV Research.
Put another way, 132 million digital TV households (in 19 countries) will be added between 2010 and 2020 to take the total to 157 million.
The three largest IPTV markets — China, France and the U.S. — will account for over half of the world’s subscriber base. By 2018, analysts forecast the global IPTV revenue will increase at an 11.8 percent CAGR, reaching a value of $42.9 billion.
With over 100 million IPTV subscribers worldwide, the IPTV market has witnessed tremendous growth in recent years.
via Pyramid Research
The U.S. pay-TV industry lost subscribers for the first time on a year-over-year basis in 2013. The top 8 cable providers, top 2 telcos and satellite operators dropped, overall, 0.4% of their video subscribers in 2013, down 340,000.
Penetration of households continues a long term decline, falling below 2009 levels.