Tag Archive | television

Unworldly – the Decline of Real International News Reporting

The U.S. news machine, confused about its mandate, has faltered. Big stories are often missed. Huge swaths of the world are forgotten or shrouded in myth.

The news both creates these myths and dispels them, in a pretense of providing us with truth.

via NYTimes

North American Over-the-Top Video will Reach $18.1 Billion

North American over-the-top (OTT) video spending continues to grow as we go through an era where individuals address their viewing needs through on-demand services across multiple connected devices.

OTT video market was up 47 percent totaling $8.9 billion in 2013. By 2019 it will more than double to $18.1 billion.

via Strategy Analytics

 

Transmedia: How ‘East Los High’ Spans Digital Media Platforms

“East Los High,” the trailblazing, addictive and hugely popular Hulu original series, uses a range of digital media platforms to involve its audience in the lives, scandals and emotional traumas of Latino students.

Many experience its transmedia content, which is found on characters’ vlogs, extended scenes and websites.

via Buffalo

Surprising Age Demographic of most BBC TV Viewers in the UK

Around half of all viewers to the two main BBC television channels are over 60 years of age, yet this age group makes up less than a quarter of the population of the United Kingdom.

The share of the public service channels has fallen from 76% of all television viewing in 2003 to 53% in 2013.

via informitv

Why U.S. TV Broadcasters Adopt Digital Marketing Channels

Advertisers Switch to Digital Channels for TV Tune-In - eMarketer

Nine in 10 TV stations now use digital tune-in advertising — that is, marketing and promotion of television programming to drive ratings. In fact, digital was the only channel U.S. broadcasters and syndicators were putting more tune-in dollars toward this year.

Top benefit of digital tune-in advertising was being able to reach viewers on their smartphones and tablets.

via eMarketer

Global Pay-TV Digital STB Revenue Reached $20.3 Billion

Following a relatively flat three-year period, the global pay-TV set-top box (STB) market managed to achieve the highest annual revenue total in its history during 2013, setting the stage for continued growth through 2015, according to IHS.

Worldwide digital STB shipment revenue last year totaled $20.3 billion.

via Digital Lifescapes

People Who Tweet about Brands and TV have Many Followers

When big moments happen on TV today, American viewers are turning to smartphones, tablets and notebook PCs to share their reactions instantly through social media — and they are doing it a lot.

In the first four months of 2014, 17 million people sent 361 million tweets about TV.

via Nielsen

Global Pay-TV Digital Service Subscribers Grew by 1.4 Percent

The Multiscreen Index, published by informitv, shows a 1.4% increase in digital television subscriber numbers across 100 leading pay-television services around the world in the first quarter of 2014.

Providers collectively gained 4.17 million video customers over three months and 17.43 million year on year, an increase of 5.2%.

via informitv

Video Upside: 49% of Americans Have an Internet Connected TV

According to Leichtman Research, over the past year in the U.S. market, the largest pay-TV providers cumulatively lost about 40,000 subscribers – similar to the losses during the prior year. The largest broadband providers added about 2.7 million subscribers – similar to the prior year.

Meanwhile, Netflix added about 6.5 million new video streaming service subscribers, and still growing strong.

via Leichtman Research

U.S. Millennials Have Adopted Social TV Applications

Media tablets, especially for younger people, are an extension of the television program viewing experience. The implications to advertisers on TV could be very significant, because much of the use occurs during commercial breaks.

56 percent of U.S. tablet owners age 18-34 use their tablet for activities related to the TV program they are watching.

via Digital Lifescapes

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