YouTube will bring in about $5.60 billion in gross adverising revenues this year, according to eMarketer’s first-ever analysis of how much marketers spend on the platform.
After paying back advertising partners and video content creators, eMarketer expects Google to net $1.96 billion in ad revenues worldwide this year, that’s up by 65.5% over 2012.
The global broadband management market will grow at a CAGR of 50% over the next five years. Video continues to drive traffic growth and will exceed 65 percent of all the mobile traffic by 2015 — with 70% CAGR between 2014 and 2019.
4G LTE will cause a supply glut in terms of data capacity, which will drive down prices substantially and increase demand significantly.
Outlays on digital ads have tended to rise in recent years, even as total ad spending has dropped thanks to the global recession and the eurozone crisis. But recent figures from Spain reveal a somewhat gloomier picture.
Overall, spending on digital ads in Spain reached an estimated €429.49 million in the first half of 2013. The internet claimed nearly 96% of the total, or €411.77 million — that’s down by 5.68% on the same period in 2012.
Netflix’s gambit, aped by Amazon Studios and other imitators, is to replace the traditional TV model with one dictated by the behaviors and values of the Internet generation.
Instead of feeding a collective identity with broadly appealing content, the streamers imagine a culture united by shared tastes rather than arbitrary time slots.
via New Republic
Over the next five years, the number of smartphone and/or media tablet owners using their devices to gamble online will increase by 100 million. That means about 164 million people will either place a bet, visit a mobile casino or buy a lottery ticket on their mobile device in 2018.
These findings come from a new market study on mobile gambling, which highlighted that the strongest growth would come from the North American market.
Infonetics Research released market size and forecasts from its new report about software-defined networks (SDN). The few early deployments for SDN — including Google, NTT, AT&T, Verizon, DT, BT, and China Mobile — are in large data centers of cloud service providers and large enterprises. About 10% of Ethernet switches will be in-use for SDN by 2017.
Research over the last two years confirms that SDN controllers and Ethernet switches in-use for SDN will play a role in enterprise and data center networks, growing to a $3.1 billion market by 2017.
The Western Europe Consumer Electronics (CE) market will end 2013 much the same way as it did last year — with -5% growth in retail value, due to lower prices and cannibalization of single-function devices by more mobile multi-functional devices.
According to Strategy Analytics, most major CE devices will experience negative growth in revenue aside from standout categories such as Smartphone, Tablet, Games Console, and Digital Media Adapter.
Only 6% of adult Internet users in the U.S. market view online video from a pay-TV operator’s website. The concept of “TV Everywhere” has been criticized for poor consumer awareness, being confusing, and lacking content, according to MRG.
Advertising alone will not convince consumers to adopt TV Everywhere offerings. Rather, these services should be integrated with the multi-functional pay-TV companion apps that many service providers are launching.
If you suspect your local town government is corrupt, would you pay a journalist to investigate? Uncoverage will test whether the public “cares enough” about investigative journalism to pay for it.
Seriously, what’s next in America? If you want a professional (meaningful) world news show on TV, will you make a donation to fund the whole truth?