Although aspects of proximity marketing — targeted marketing with a geographic radius of roughly 100 meters — have been in place for nearly a decade, the field is still new enough to make it extremely difficult to forecast.
Right now, the only thing that everyone agrees on is that 2014 will be filled with small-scale tests.
Most (86%) global respondents who watch TV indicate they usually watch TV programming “live”, although other popular modes of watching are catching on like streaming or downloading from a computer (27%), streaming from the internet to TV (16%), using a DVR or other recording device attached to a TV (16%), and on mobile device (11%).
The findings reflect a new poll of 15,551 adults in 20 countries conducted by Ipsos OTX.
Debate and activity are on the rise in the UK, as companies of all kinds see the potential for Big Data to identify and exploit business opportunities based on the customer information they have or can gather digitally.
But knowledge of analytics is a major hurdle. Over 20% of respondents in IT roles, 33% in other roles, said their understanding of Big Data analytics was poor.
Low-cost mobile devices, cloud computing and open-source software continue to reshape the Technology, Media and Telecommunication (TMT) sectors of the global economy. The impact from the transformation is far reaching, as growth stalls in some of the more traditional product and service categories.
A case in point; worldwide personal computer (PC) shipments totaled 73.4 million units in the first quarter of 2014 (1Q14) — that’s a decline of -4.4 percent year-on-year.
Interactive video saw tremendous success in North America last year, thanks to its completely immersive brand experience, and this growth is expected to continue in 2014, according to recent research by Sizmek.
Advertisers using interactive video have learned from the past, combining the best practices of both rich media and video ads.
The forward-looking effects of Software Defined Networking (SDN) and Network Functions Virtualization (NFV) on the traditional wireline and wireless broadband service provider sector will truly be unprecedented. Vendors of deeply-rooted proprietary technologies are most at risk.
Moreover, plans for open-source hardware and software adoption will potentially reshape the whole value-chain.
The mobile marketing channel is gaining momentum in the UK. Why now? Over one in four British consumers owns a media tablet, as advertisers spent a record £6.3 billion in 2013 to reach people via the mobile internet, according to a market study for the IAB.
Over one third (36%) of people accessing the internet are now doing so via their personal tablets, as tablet ownership grew 63% year-on-year.
Leichtman Research Group found that found that 77% of households in the United States have at least one high definition television (HDTV) set, and about 46% of all households have multiple HDTVs. Five years ago, 34% of households had at least one HDTV, and 11% of households had more than one HDTV.
Only 14% of households have a Smart TV set that is connected to the Internet – 3% of households that have more than one connected Smart TV set.
What will broadcast TV be like in 2020? According to a panel of experts from YouTube, Scripps, AT&T and Ericsson it will be without a home DVR, on-demand and a solo experience. Will it still be called TV?
By 2020 we will be living in the network society — 50 billion connected devices will be in the world with 15 billion of them video enabled.