Mexico will boast 104.3 million mobile connections — 86.7% of the population — and a mobile phone user base of 75.8 million in 2014, nearly half of whom will be smartphone users. One of the most eagerly embraced smartphone capabilities are over-the-top (OTT) mobile messaging services.
Mobile service providers will find the next decade to be full of new challenges and opportunities. Meanwhile, the mobile internet phenomena has offered a welcomed increase in service revenue, but there were also some unanticipated negative side effects.
Among U.S. millennial smartphone users polled, nearly 90% said their phones never left their side — they’re often experts on mobile internet usage. Yet, 86% said many websites didn’t offer good mobile functionality. Nearly half of respondents said they attempted to access the mobile site of a business via smartphone daily, so this is a huge problem for marketers.
According to research firm TechNavio, the Connected M2M Home Appliance Market in the U.S. is expected to witness significant growth and post a CAGR of 49.98 percent from 2014-2018. A lot of this growth can be chalked up to the trend towards cloud-managed smart homes and the Internet of Things.
In a recent study, 77% of business-to-consumer (B2C) marketers in North America are using content marketing. And responses indicated that marketers were getting more effective at the tactic — 37% said their organizations were effective at content marketing, that’s up from 34% last year and 32% three years ago.
A recent macrocell backhaul study reveals the extent to which mobile operators are looking at software-defined networking (SDN) and network functions virtualization (NFV) solutions to provide greater flexibility and cost-savings. Moreover, 29% of respondents say they are deploying SDN, while the majority (63%) are already evaluating it.
When marketing executives in North America were asked to rank the most important attributes of customer centricity, having a senior management team committed to understanding the needs and behaviors of the customer market landed in the top spot.