Tag Archive | trends

The Ongoing Fragmentation of U.S. Video Entertainment

What happened to the legacy video entertainment market in America, and why has HBO announced that they will — for the first time — choose to bypass the traditional pay-TV distribution channel to reach new customers?

via Digital Lifescapes

Mobile Advertising Negatively Impacts the Traditional Media

Savvy advertisers are shifting to mobile and away from other media formats in order to drive customer engagement, reach consumers across platforms, build brand awareness and drive retail or online sales. More than 40% of U.S. advertisers will increase mobile ad spending over the next 12 months, at the expense of print advertising.

via eMarketer

CIOs Claim to Have Reversed the Pervasive Shadow IT Trend


Sixty-five percent of enterprises are now using cloud computing technology, services and solutions as part of their IT infrastructure, according to a new report.  In addition, IT leadership — specifically the CIO/CTO — controls more than 80 percent of total cloud spend within the organization.  The CIO/CTO personally oversees more than half 62 percent of cloud purchases.

via Verizon Enterprise Solutions

Usage Assessment of Enterprise Public Cloud Storage Offerings

Earlier in the year, Gartner forecast that by 2016 more than 50 percent of global companies will have stored customer-sensitive data in a public cloud platform. These services can scale very quickly, which has made them very popular for applications that have a requirement for flexibility.

via Business Technology Roundtable

How the Mobile Internet is Gaining New Users in Germany

In Germany, mobile internet penetration is fast approaching 50%, as smartphones and tablets provide quick, convenient access to the web. Males have taken the lead in mobile internet access — they outnumbered female users in Germany by nearly 3.5 million and accounted for 55.0% of all mobile internet users in Q2 2014.

via eMarketer

How Cloud Computing Growth will Reach $107B by 2017


Findings from the TIA’s study predict that business and consumer spending on cloud computing will surge from nearly $67.8 billion this year to $107 billion in 2017, with spending on constructing new data centers increasing 26% to $29.7 billion in 2017. Spending on data center construction is expected to show double-digit growth through next year, with slower growth into 2017.

via RCR

Smartphone Users in Mexico Adopting more Messaging Apps

Mexico will boast 104.3 million mobile connections — 86.7% of the population — and a mobile phone user base of 75.8 million in 2014, nearly half of whom will be smartphone users. One of the most eagerly embraced smartphone capabilities are over-the-top (OTT) mobile messaging services.

via eMarketer


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