A recent macrocell backhaul study reveals the extent to which mobile operators are looking at software-defined networking (SDN) and network functions virtualization (NFV) solutions to provide greater flexibility and cost-savings. Moreover, 29% of respondents say they are deploying SDN, while the majority (63%) are already evaluating it.
When marketing executives in North America were asked to rank the most important attributes of customer centricity, having a senior management team committed to understanding the needs and behaviors of the customer market landed in the top spot.
A new IDC study forecasts that revenues for marketing software solutions are expected to grow from approximately $20.2 billion in 2014 to more than $32.3 billion in 2018, with a compound annual growth rate CAGR of 12.4%. From 2014 to 2018, IDC estimates that organizations will spend a total of $130 billion on software for marketing departments.
YouTube has unmatched depth and diversity of content, combined with a user base spanning nearly every demographic on the planet. It presents marketers with unique opportunities to reach target audiences, according to eMarketer. U.S. video ad revenues for the site are expected to rise 39.2% this year to $1.13 billion.
eMarketer expects 129 million U.S. smartphone users to search via mobile browser or app on their device this year, representing 78% of smartphone users and 40.7% of the population. By 2018, total smartphone searchers will reach 200.5 million — 91.1% of smartphone users and 61.1% of the population.
Total PSTN and VoIP global fixed-line voice subscribers peaked at 1.29 billion in 2008, and have declined at a compounded annual rate of 1.3 percent since. The fixed voice market is in a period of gradual long-term decline. But while switched telephone lines have declined at a compounded rate of four percent per year, VoIP subscribers have grown 18 percent annually.
3G networks marked a sea change in the way consumers could use their mobile devices — opening up a new world of services, allowing for the speedy delivery of myriad forms of content and providing the infrastructure to support the mobile app ecosystem. Now, users on 4G networks have responded to faster network speeds by consuming greater amounts of content — including video.