What happened to the legacy video entertainment market in America, and why has HBO announced that they will — for the first time — choose to bypass the traditional pay-TV distribution channel to reach new customers?
Savvy advertisers are shifting to mobile and away from other media formats in order to drive customer engagement, reach consumers across platforms, build brand awareness and drive retail or online sales. More than 40% of U.S. advertisers will increase mobile ad spending over the next 12 months, at the expense of print advertising.
Sixty-five percent of enterprises are now using cloud computing technology, services and solutions as part of their IT infrastructure, according to a new report. In addition, IT leadership — specifically the CIO/CTO — controls more than 80 percent of total cloud spend within the organization. The CIO/CTO personally oversees more than half 62 percent of cloud purchases.
Earlier in the year, Gartner forecast that by 2016 more than 50 percent of global companies will have stored customer-sensitive data in a public cloud platform. These services can scale very quickly, which has made them very popular for applications that have a requirement for flexibility.
In Germany, mobile internet penetration is fast approaching 50%, as smartphones and tablets provide quick, convenient access to the web. Males have taken the lead in mobile internet access — they outnumbered female users in Germany by nearly 3.5 million and accounted for 55.0% of all mobile internet users in Q2 2014.
Mexico will boast 104.3 million mobile connections — 86.7% of the population — and a mobile phone user base of 75.8 million in 2014, nearly half of whom will be smartphone users. One of the most eagerly embraced smartphone capabilities are over-the-top (OTT) mobile messaging services.