The Rise of New Video on Demand Services Across Europe
There are more than 3,000 video-on-demand services available in Europe, with nearly 580 mainly offering movies.
An increasing number of services are available through applications for tablets or smart televisions. Subscription video-on-demand services have proliferated in recent months, with 76 available at the last count.
via informitv
Market Upside for Multi-Screen Video Delivery via Gateways
According to Infonetics Research, residential gateways are critical to ensuring the successful delivery of these services within the home — particularly new video services.
Their most recent survey shows that the percentage of service providers offering multi-screen video — wireless delivery of video to mobile phones, PCs, and tablets — using a residential gateway device is growing quickly, from just 6 percent today to 50 percent by 2014.
Future of Media: the Top Four Drivers Altering the Landscape
Until recently, the global media industry had been relatively stable, with a robust value chain and well-defined business models.
Today, multiple factors are tearing at the fabric of those finely tuned business models: new players such as Netflix, Hulu, Amazon, and Apple offer consumers new ways of accessing professional video content; technology standards are in flux; and regulatory and macroeconomic factors undermine consumer and investor confidence.
via TelecomTV
Mobile Marketing Spending will Reach $401 Billion in 2015
Spending on mobile marketing keeps rising, as brands learn the power of reaching consumers on these devices, and consumers become increasingly mobile-first.
Spending will translate to an economy-wide impact of $216.9 billion in sales in 2013, according to the MMA’s projections, rising to $401 billion in sales in 2015.
via eMarketer
Digital TV Homes in Eastern Europe will Reach 121 Million
Rapid conversion means that the number of digital homes in Eastern Europe will nearly double between 2012 and 2018 — totaling 121 million, according to Digital TV Research.
About 13 million digital TV homes will be added in 2013 alone. Digital TV penetration crossed the halfway mark of TV households in 2012, up from only 20% at end-2008.
HDTV will be in 228 Million Homes Across the Globe in 2013
High-definition continues to prove a hit with TV viewers around the world, with 49 million ‘active’ HD homes expected to be added this year, bringing the total to 228 million, according to Informa Telecoms & Media.
However, Ultra High-Definition (offering four times the resolution of 1080p HD) will be found in just 0.5% of all global TV households by the end of 2017.
via IP&TV News
How Netflix Applies Big Data to Customize the User Experience
For Netflix, the user’s home page is the personalized ranking of what we think will be most relevant for that specific user at any given time.
By analyzing terabytes of data from every recent click, view, re-view, early abandon, page views and other data, we are able to generate a personalized homepage filled with the content most likely to please.
All of our algorithm work, like with Google search ranking, is proven or disproven by A/B testing. Only algorithms that lead to an improved experience get rolled out to everyone.
via Netflix
Transmedia: the Growing Movement of Digital Storytellers
We believe that we are out in front of a growing movement to tell stories across channels and platforms — not as a novelty, but as a necessity for upping our impact and reaching a wider audience.
This “transmedia” movement has so much potential to produce wins, letting advocates like us better target, personalize, and grow our campaigns.
via Beth’s Blog
Mobile Video Creates a Huge Opportunity for Savvy Marketers
The growth of the mobile video audience is impressive. eMarketer expects the number of smartphone video viewers in 2014 to hit nearly 87 million, or more than one-quarter of the total U.S. population.
Tablet usage is also rising rapidly, and a larger screen and lean-back usage make tablets much better for video consumption than smartphones.
via eMarketer
Transmedia: Why Multi-platform Storytelling will be Common
Lisa Hsia, executive vice-president of Bravo Digital Media at NBCUniversal, gives us five predictions for the Social TV industry over the next few years.
Transmedia storytelling will be a part of the social TV experience. Multi-platform storytelling will be commonplace, as will fan content co-creation based on the TV watching experience.
via IP&TV News
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