The total over-the-top (OTT) video revenue in Europe was up 51 percent in 2013 reaching $3.2 billion and is expected to grow a further 43 percent this year, according to the latest market study by Strategy Analytics. They predict that the majority of this new growth will occur within the online SVOD and ad-supported video business models.
According to Nielsen’s latest cross platform report the number of homes watching broadcast television (using an antenna) increased from 11.62 million in Q1 2014 to 12.02 million in Q2 2014. Over the last year, the number has increased by over 1 million. Most of that growth is coming from households that also have broadband. What’s the key market driver? Pay-TV has become a high-priced luxury purchase for many Americans.
The high price of cable pay-TV packages in the United States is justified in part by the huge number of channels they include. This model operates under a system where popular channels are bundled with a host of less popular ones. The new alternative is a low-cost on-demand OTT video subscription service, such as Netflix or Hulu.
YouTube’s net U.S. video advertising revenues will total $1.13 billion in 2014, according to eMarketer, accounting for 18.9% of the American digital video ad market. Though its video ads are growing at a rapid rate, YouTube’s potential is currently hindered in part because its video ad placements are not consistent across the board.
The 2014 Internet of Things (IoT) Study examines consumer adoption of connected devices and smart technology. About 69 percent of consumers are planning to buy an in-home device in the next five years. By the end of 2015, 13 percent of consumers will own an in-home IoT device, such as a thermostat or in-home security camera. Currently 4 percent of those surveyed own such a device.
via Acquity Group
Digital advertising executives used to make the perennially hopeful proclamation that “next year will be the year of mobile. Despite pulling just £69.4 million ($108.4 million) in 2013, UK video ad spending more than quadrupled as brand advertisers poured money into the format, eMarketer estimates.
Streaming media players were added to 6 million American homes over the past year, increasing ownership penetration to 17 percent of U.S. Internet households in the second quarter Q2 of 2014, according to NPD Group.
Streaming media player ownership will increase to 39 percent of U.S. Internet households by 2017.