YouTube has unmatched depth and diversity of content, combined with a user base spanning nearly every demographic on the planet. It presents marketers with unique opportunities to reach target audiences, according to eMarketer. U.S. video ad revenues for the site are expected to rise 39.2% this year to $1.13 billion.
Traditional pay-TV revenue is forecast to decrease dramatically over the next few years, with average annual growth dropping to 2.8% between 2014 and 2018, compared to 6.1% between 2010 and 2013. Despite which, it will continue to be the main source of TV revenue up to 2018 — bringing in 195.9 billion EUR in 2018.
Globally, pay television set-top box (STB) revenue — including IP, cable, satellite, and DTT STBs and OTT media servers — is up 4 percent in 2Q14 from 1Q14, to $4.8 billion. STB unit shipments grew 7 percent sequentially in 2Q14, but are down 3 percent from the year-ago 2nd quarter (2Q13). Cable television STB revenue increased by 3 percent sequentially in 2Q14, and unit shipments grew 4 percent during this same period.
3G networks marked a sea change in the way consumers could use their mobile devices — opening up a new world of services, allowing for the speedy delivery of myriad forms of content and providing the infrastructure to support the mobile app ecosystem. Now, users on 4G networks have responded to faster network speeds by consuming greater amounts of content — including video.
Worldwide ownership of Connected TV Devices — including smart TVs, smart blu-ray players, IP-enabled game consoles and digital media streamers — grew 7 percent quarter-on-quarter in Q2 2014 and 34 percent versus the same period in 2013 to reach 500 million units.
A growing number of U.S. households are relying on dedicated set-top box devices — also known as digital media players — to watch Netflix on a TV set, according to a GfK study. About 28% of those who stream Netflix on a TV used a player — that’s nearly double the 2013 level (15%) and roughly five times the 2011 level (6%).
The top 25 video game companies generated over $25 billion in the first half of 2014, that’s an impressive jump of $3 billion, or 17%, compared to same period in 2013. For the first half of 2014 Tencent’s revenues are an impressive 50% higher than the number 2 in the world: EA.