Tag Archive | video

OTT Video Entertainment will Reach $42.34 Billion by 2020

The growth of the over-the-top OTT video entertainment industry was previously a primary concern of the American pay-TV sector, as more and more consumers chose to abandon the traditional high-cost cable and satellite TV services. Now this transition has become a worldwide phenomena.

via Digital Lifescapes

How Mobile Devices Impact the Video Entertainment Sector

Media tablets are more popular than ever, according to a new study. Tablet ownership increased to 50% from 40% in 2013, and the percentage of all American consumers watching TV or movies on tablets weekly jumped to 26% from 17% last year. Smartphones are now used weekly to watch TV or movies by more than 40% of consumers under 35 years old. Meanwhile, U.S. consumers spending less on traditional pay-TV services jumped from 26% last year to 35% in 2014.

via Altman Vilandrie

Transmedia: Abundant Hybrid Projects at Cartoon Forum 2014

Europeans have taken note of the digital platforms interest in TV animation, ramping up the number of projects with a Transmedia approach. Almost every project presented at Cartoon Forum 2014 had a transmedia concept. The mart welcomed over 800 participants, including many high-profile newcomers such as Amazon.

via Variety

Why the Traditional American Pay-TV Market is Saturated

A new market study finds that 84% of American households subscribe to some form of pay-TV service. While the reported number of pay-TV subscribers has been fairly flat over the past four years, occupied housing in the U.S. market has grown. Consequently, penetration of pay-TV among residential households has waned from its peak in 2010 following the digital TV transition. Among TV households that do not currently subscribe to a pay-TV service, only 6% plan to subscribe.

via Leichtman Research

Over-the-Top Video Revenue to Reach $9.45 Billion in Europe

The total over-the-top (OTT) video revenue in Europe was up 51 percent in 2013 reaching $3.2 billion and is expected to grow a further 43 percent this year, according to the latest market study by Strategy Analytics. They predict that the majority of this new growth will occur within the online SVOD and ad-supported video business models.

via Digital Lifescapes

U.S. Broadcast TV Homes Grow 10% Due to High-Price Pay-TV

According to Nielsen’s latest cross platform report the number of homes watching broadcast television (using an antenna) increased from 11.62 million in Q1 2014 to 12.02 million in Q2 2014. Over the last year, the number has increased by over 1 million. Most of that growth is coming from households that also have broadband. What’s the key market driver? Pay-TV has become a high-priced luxury purchase for many Americans.

via nScreenMedia

Pay-TV Subscribers Watch less than 10% of Available Channels

The high price of cable pay-TV packages in the United States is justified in part by the huge number of channels they include. This model operates under a system where popular channels are bundled with a host of less popular ones.  The new alternative is a low-cost on-demand OTT video subscription service, such as Netflix or Hulu.



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