European Online Advertising Grew Over 15 Percent

European online advertising grew by 15.3 percent to €17.7 billion in 2010 — according to the IAB Europe Adex study.

With an average growth rate of 21.3 percent, display formats (including video, social and mobile where measured) reached €5.8 billion in ad spend and overtook paid search advertising as the fastest growing segment last year, for the first time. Search increased 15.1 percent on average to €8 billion, remaining the biggest category. Directories and classifieds increased by 7.4 percent to €3.9 billion.

The biggest growth was seen in Russia (37 per cent) — but the top six markets of Western Europe still account for three quarters of online adspend in Europe.

via ScreenDigest

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About David H. Deans

Principal Consultant and Founder of
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