Why Broadcast Pay-TV is Losing Subscribers
Users are not interested in device convergence (TV Everywhere); it is content convergence that counts. They are not aware of or interested in how their content is delivered and are increasingly looking for a unified experience that is location independent.
We are now entering the Internet era of TV whereby users can expect an increasingly on-demand and personal viewing experience, and multi-channel video consumption across multiple devices will have a profound effect on future content publishing and monetization.
Over-the-top video (Netflix) effectively allows content owners to by-pass existing TV platforms and take their programming directly to the TV screen from the Internet — in effect becoming a media owner themselves, supported by an integrated companion screen strategy for personalization / engagement.