Star Wars on Blu-ray Tops $28 Million in One Week

Star Wars fans greeted the Friday, September 16th, arrival of the iconic series on blu-ray disk (BD) enthusiastically, buying a total of 400,000 units in just its first three days of availability — mostly snapping up the six-movie, nine-disc set which represented 92% of total units sold, with the original and prequel trilogies making up the rest.

The $139.99 MSRP for “Star Wars: The Complete Saga” was heavily discounted: lists the BD set for $82.99 while Wal-mart has it listed for sale online at $79.99

That suggests retail revenue was $28 million from this first and only partial, due to the Friday release, week of sales.

via ScreenDigest

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