eNewspaper Revenue to Reach $1.1 Billion by 2016

Juniper Research has found that annual revenues derived from eNewspapers delivered to portable devices will exceed $1.1 billion by 2016 — with publishers delivering news via subscription-based applications to counteract falling print sales.

The report noted the surge in iPad adoption led a number of newspaper publishers to move beyond standalone smartphone apps — towards integrated digital strategies. Companies such as News International have begun offering a single subscription price enabling access to The Times across all digital platforms.

However, it observed that transitioning to a paywall-based model would almost certainly result in a substantial decline in the digital user base.

via Cellular-News

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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