eNewspaper Revenue to Reach $1.1 Billion by 2016
Juniper Research has found that annual revenues derived from eNewspapers delivered to portable devices will exceed $1.1 billion by 2016 — with publishers delivering news via subscription-based applications to counteract falling print sales.
The report noted the surge in iPad adoption led a number of newspaper publishers to move beyond standalone smartphone apps — towards integrated digital strategies. Companies such as News International have begun offering a single subscription price enabling access to The Times across all digital platforms.
However, it observed that transitioning to a paywall-based model would almost certainly result in a substantial decline in the digital user base.