Russia Exceeds 100 Billion Online Video Views in 2011

The growth in popularity of online video services are giving a significant boost to Russia’s home video market, according to a new report from UK-based Futuresource Consulting.

“Despite being in embryonic stages of development, digital services are expected to offset declining packaged revenues and provide a much-needed boost to the market,” said Fiona Hoy, market analyst at Futuresource Consulting.

“Consumer appetite for viewing video content online is strong with over 100 billion views expected in 2011, consequently presenting the paid-for online video market as a highly commercial opportunity, and our forecasts show that by 2015 the online market is expected to exceed 30% of total home video market revenues, driven primarily by subscription services.”

via IPTV news