Transmedia Storytelling: Why it’s Not Only for Fiction

What should marketers do with transmedia storytelling?

We’re living in an age of blurring lines between media. As this happens, it’s becoming less a question of whether or not marketers should consider using transmedia storytelling and more a question of when they should act on it.

As we’ve seen, there are many examples of transmedia’s natural fit in the entertainment industry.

via Social Media Group

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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