Why App Store Ecosystems are Strategic Assets
Mobile networking service providers are good at providing basic connectivity, but they typically fail to deliver value-added services VAS that their own subscribers need or want. According to the latest market study by Informa Telecoms & Media, mobile network operators will see their share of mobile content and commerce-related revenue drop from 44 percent in 2011 to 31 percent in 2016 globally.
The telecom service provider market share will shrink in areas such as mobile music, mobile games, mobile TV or video, mobile messaging, location-based services and chat or social networking over the next five years.
These new services will increasingly be provided over the top (OTT) by third parties that specialize in these creative offerings.