Global Internet Advertising is Still on the Rise
With consumer confidence up and brands looking to reconnect, spending on advertising is on the rise — around the globe and across media types.
TV, newspapers, radio, outdoor, Internet, and cinema all saw an increase in ad spend in the beginning of 2012 compared to last year, according to Nielsen.
Though TV continues to attract the majority of advertising dollars, Internet advertising saw the biggest increases, with advertisers spending 12.1 percent more in Q1 2012 than one year prior. During that time, ad spend overall increased 3.1 percent globally.