Why Pay-TV Set-Top Box Use Will Decline Rapidly
The percentage of global households using set-top boxes (STBs) to access pay-TV channels is projected to drop more than 31 percent by 2015 from 82 percent household penetration in 2011, according to new data from IHS Screen Digest.
Instead, nearly 50 percent of households will access TV content through PCs, smartphones, tablets and other multi-screen devices.
IHS reported that by 2016, set-top boxes will relinquish their customary position as the near-exclusive video consumption device among the 43 major cable, satellite and Internet protocol television (IPTV) providers that are proceeding with multi-screen deployments.
via Home Media