More SmartTV Owners are Consuming Online Video

SmartTVs are going from strength to strength in the U.S. market, according to Parks Associates, which finds that connection rates and consumption of online video through the devices are both steadily increasing.

The percentage of smartTV owners who actually connect their device to the Internet (long suspected as being in the minority) now stands at 56%, compared to 40% six months ago.

Three-quarters (75%) of U.S. smartTV owners who connect their set to the Internet now watch on-demand online movies at least once a month, compared to 57% in 2011, while 71% now watch online TV shows at least once a month, compared to 51% in 2011.

via IP&TV News

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About David H. Deans

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