Raising the Bar of Expectations for Pay-TV Design
The world was a much simpler place for pay-TV providers when all their competitor user interfaces (UI) had the same unintuitive design, set-top box remote controls had dozens of tiny buttons, channel guides were not interactive and nobody cared to change the status-quo of perpetual mediocrity.
Then unwelcome outsiders introduced alternative offerings and the bar of UI design expectations was raised off the ground. The result? The legacy pay-TV companies are now struggling to keep up with the superior video experiences enabled by connected TVs, smartphones and media tablets.
“To meet this demand, pay-TV operators are adopting search, recommendation, and discovery technologies that can help viewers find the right content at the right time,” said Sam Rosen, practice director of TV & video at ABI Research.