Why TV Broadcasters will Promote their Social Apps
Television broadcasters around the world are apparently deeply divided over their strategy for Social TV applications. Regardless, most seem to agree on one significant point — they desperately need a meaningful game plan now, while the window of opportunity is still open.
According to the findings from the latest market study by Futurescape, a key trend in the first half of 2012 is that some broadcasters are moving quickly to counteract the perceived influence and power that Facebook and Twitter are having over their TV audiences.
In summary, this is a key space to watch in the coming weeks and months, as the industry shake-out starts to materialize.