Transmedia: the London 2012 Approach to Sponsorship

Transmedia: The 2012 approach to sponsoring the Olympics « iMediaConnection Blog

While it continues to establish itself in the vernacular of the marketing community, transmedia storytelling is fast becoming the norm for advertisers.

Sponsors such as Coca-Cola, Visa, and Procter & Gamble are all approaching the Olympics through a transmedia storytelling approach to create dynamic and relevant consumer experiences.

For each of these brands, transmedia storytelling is allowing them to reach global audiences on multiple platforms in a more engaging and holistic way.

via iMediaConnection

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About David H. Deans

Principal Consultant and Founder of
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