Evolution of the IP-enabled American Video Consumer

As new ways to consume media give viewers greater choice of how, when, and where to watch, an old standby — the television set — is making headway in the race for market cachet.

Americans spend 35 hours each week watching content across screens, and 94 percent of that is still on a traditional television. With that in mind, it’s no wonder that IPTV, which allows viewers a direct connection to video that is watchable on the living room TV but streamed from the Web, is gaining traction.

In October 2011 the use of the Internet feature in IPTV-enabled homes was estimated at about 2 percent of their TV use. In February 2012 it jumped to about 5 percent in Internet-enabled homes.

via Nielsen Wire

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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