Winning in the Global Smartphone Apps Economy
Mobile network service providers conceded the smartphone software application ecosystems to other companies. The resulting transfer of market influence will clearly have a lasting effect on their core business model — as the apparent marketplace trends are now gaining momentum.
According to the latest market study by ABI Research, mobile email and over-the-top (OTT) mobile applications (apps) — such as Whatsapp, Viber, and iMessage — have been altering the underlying behaviors of mobile smartphone end-users, which is impacting usage patterns.
“The only region with any meaningful positive growth is the Middle East 3.5 percent”, said Ying Kang Tan, research associate at ABI Research.