Transmedia: the Alt-Minds ARG will Feature Webisodes
Transmedia is not a new phrase. The idea of combining linear content such as TV or web movies, with interactive elements delivered on phones and across the internet has been around for over a decade.
Things have been relatively quiet recently, with many media giants preferring more conventional communication streams like Twitter and Facebook.
However, launching this autumn could be one of the most ambitious transmedia concepts since Heroes creator Tim Kring launched his Conspiracy for Good two years ago.