Why your Content Marketing Campaign needs SEO
According to the latest market study by eMarketer, search can help to build strong brands by bettering their brand-health metrics. But creating long-term relationships with their valued customers is usually the top priority.
eMarketer says “even though a majority of business-to-consumer B2C marketers now believe that search affects brand-building, digital marketing executives sometimes still find it tough to prove that search is a critical ingredient in branding.”
Search strategy is not just for legacy direct-response marketing. Today, its use for branding related applications tends to be far more subtle than when it’s used simply to drive a new purchase.