Magazines Continue a Fall to the Absolute Floor of Decay
Like newspapers, magazines have been in a steady slide, but now, like newspapers, they seem to have reached the edge of the cliff. Last week, the Audit Bureau of Circulations reported that newsstand circulation in the first half of the year was down almost 10 percent.
It’s not just consumers who are playing hard to get: advertising is down 8.8 percent year to date over the same miserable period a year ago, according to the Publishers Information Bureau.
With readership in such steep decline and advertising refusing to come back, magazines are in a downward spiral that not even their new digital initiatives can halt.