The Upside Potential for High Definition OLED TVs
This year OLED TVs from Samsung and LG are expected to cost well over $5,000 — likely closer to $10,000 at sizes less than 60” — Sony and Panasonic are partnering to release larger screen OLED TVs in 2013.
At these relatively high prices consumers are challenged with selecting picture quality and form factor over size — consider that an equivalent sized LED TV costs thousands less. As an example, Sharp’s 80” LED TV can be had for prices closer to $4,000.
“Primary research conducted in the U.S. market continues to suggest most consumers place price and screen size above all other factors,” says Sam Rosen, practice director at ABI Research.