Social TV Opportunities for Pay-TV Service Providers
Social TV will create a series of new innovations that will greatly enrich the viewing experience for consumers in the future. Social TV will also create new business models for service providers, media companies and other parts of the value chain.
There appears to be room for early collaboration in this space. The critical next steps will be to determine which solutions to pursue, in which order and with which partners.
For a more complete analysis of opportunities created by the future of TV, read “The Future of Television: Sweeping Change at Breakneck Speed.”