London 2012 Olympic Games Media Consumption
The primary London 2012 Olympic games are over, but they’re clearly not forgotten. Several market studies highlighted the multi-platform or multi-device media consumption trends. There were some interesting regional variations within the market study findings.
As an example, according to a pre-Olympics market study by Ipsos, while 65 percent of survey respondents say they would be watching the competition on TV, 23 percent were rooting for their countries via the Internet — a number that swells to 34 percent in APAC countries and 43 percent in BRIC countries.
Six percent of people said they would watch at least part of the Olympics on mobile devices and 4 percent intended to watch on their media tablets.