Top Findings from Analysis of U.S. Media Tablet Owners
According to the latest market study by comScore, demographic analysis of media tablet users by platform revealed distinct differences across iPad, Android and Kindle Fire. Apple iPad owners skewed male 52.9 percent, slightly younger 44.5 percent under the age of 35 and wealthier 46.3 percent residing in households with income of $100k or greater compared to an average tablet user.
In comparison, Amazon Kindle Fire owners saw their audience skew female with 56.6 percent of its audience base represented by females.
Both Google Android and Kindle Fire users saw household income below that of iPad owners, aligning more closely with the mainstream household income reported by smartphone owners.