Transmedia: 5 Strategic Lessons to Learn from Comics
Strategic storytelling lets you leap media chasms in a single bound. Comics have found ways to bring their colorful characters to movies, TV, videogames, toys, fashion, merchandise and everything under the sun for decades.
Not every company has a blue-chip property like Batman, but every brand is a story and every story can be told well across channels and devices.
CMOs can benefit from thinking creatively about using transmedia storytelling techniques to unite fragmented audiences.
via Fast Company