Transmedia: Moving from Marketing to Design Thinking

Our current approach to marketing will move toward an orientation more aligned with design thinking.

Whereas media and marketing folk are increasingly orienting themselves around storytelling — and occasionally transmedia storytelling — this is mostly taking place in the context of media and communications campaigns.

To integrate this fully into an integrated marketing approach, storytelling needs to be incorporated fully into design thinking, a natural sub-set.

via MediaPost

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About David H. Deans

Principal Consultant and Founder of
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