Can Anyone Stop the Online Video Juggernaut?
Senior executives at major U.S. broadcast television networks acknowledge that the shift to on-demand video viewing will disrupt their legacy status quo. They’re also concerned that a recently redesigned Hulu offering may further accelerate the shift away from linear programming, and thereby reduce their video advertiser revenues.
Should they be worried about the adoption of online video? Should they join the broadband service providers in lobbying the federal government to support broadband bandwidth caps — in an attempt to curtail any further erosion of their legacy business model?
Can they halt this transformation, without it erupting into a battle of the TV traditionalists vs. the digital media titans?