How Argentina Social Network Usage Leads the Region
eMarketer estimates the number of social network users around the world will rise this year to 1.4 billion — that’s up from 1.18 billion in 2011. The reported 20 percent increase is a slight drop from the growth rate in 2011.
In fact, the global upside potential will continue to shrink as the market matures.
That being said, if you want to connect with the most engaged online consumers in Latin American, then consider reaching out to Argentinians — apparently, they’re the most active social media participants.