24 Million People in Japan Now Own a Smartphone
Japan is considered by many analysts to be one of the leading global markets for assessing new mobile communications trends. Most of the prior advanced applications for mobile phones, such as NFC payments, were pioneered and mainstreamed in this region.
comScore recently reported key trends in the Japan mobile phone industry during the three month average period ending June 2012. The study surveyed more than 4,000 Japanese mobile subscribers.
The Google Android platform accounted for the majority of the smartphone market at 64.1 percent, followed by Apple iOS with 32.3 percent.