The Rise of Animated GIFs as a Form of Digital Art
The GIF is making a comeback by being both functional and allowing any person, brand, or publication to add another form of artistic expression to their editorial content.
Cinemagraphs is a shop created by Kevin Burg and Jamie Beck who invented a new art form leveraging the same practice as a GIF, taking a series of photos and isolating a single area that is animated.
“I think of it as a little movie projector, reel and screen all in one, so it becomes a catalyst for art forms,” Burg said. Cinemagraphs are an evolution of the GIF, reducing file size and having the ability to be taken out of the GIF format to HTML5 video and art installations.