How Media Tablets will Impact the eReader Market
Media tablet adoption is already having an effect on other mobile reading devices. Eleven million eReaders are projected to be shipped globally in 2012. That’s down from a peak volume of 15 million devices in 2011.
Moreover, the growing popularity of media tablets — along with declining U.S. baby boomer population and lack of organized digital bookstores outside of the America and Western Europe — will reduce the eReader opportunity over the next five years.
“Regardless of the tremendous historical eReader success, the market tides have already begun to turn,” says Joshua Flood, senior mobile devices analyst at ABI Research.