Upside Opportunities for Ultra-Portable PC Segment
According to the latest market study by ABI Research, despite the ongoing marketing campaign to educate audiences about the Intel-based ultrabook computers, most mainstream potential users have not been interested in these relatively high-priced systems.
In hindsight, ABI believes that Intel was too optimistic with its prediction that 40 percent of all notebook computers this year would be ultrabooks. Clearly, that has not happened.
Uptake of expensive thin and light notebook computers during the first half of 2012 was disappointing, though new market data from ABI Research now forecasts 20 million will ship worldwide in 2012.