Americans Viewed 9.5 Billion Video Ads in a Month
Over-the-Top video consumption continues to break prior records of online American viewership.
comScore released data showing that an all-time high of 188 million U.S. Internet users watched 37.7 billion online content videos in August — while video ad views totaled 9.5 billion.
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in August with 150.2 million unique viewers, followed by Yahoo! Sites with 55 million, Microsoft Sites with 53.7 million, VEVO with 49.3 million and Facebook.com with 47.7 million.