The Ongoing Quest for Mobile-Friendly Websites
Websites that aren’t mobile-friendly annoy users and that’s bad business. People are doing more on mobile devices, including shopping and product research — when they do, users look for content to meet their on-the-go needs.
A recent Google survey of mobile users found that 72 percent of mobile users say it’s important to them that websites are mobile-friendly, yet 96 percent have visited a site that doesn’t work well on their device.
Almost three-quarters of respondents said they are more likely to revisit a mobile-friendly site.