New Consumer Electronics Online Product Reviews
Regarding computer and consumer electronics (CE) sales, are people that purchase new devices showing a significant preference for online retailers over traditional stores?
These are the key questions that eMarketer asked as they conducted their latest market assessment of the typical CE product purchase path.
However, while the market is in transition, sales of consumer electronics on the web are growing. In fact, eMarketer projects that online sales of consumer electronics will climb from $48.6 billion in 2012 to $80.2 billion in 2016.