One Quarter of App Gamers Only Play on Mobile Devices

According to the latest NPD study, among all app gamers, 59 percent of total game play is done on a mobile device.

The growing importance of app gamers — defined as mobile gamers who play most often on a smartphone or tablet — is demonstrated by the fact that 23 percent of these app gamers only play on mobile devices.

When comparing the gaming behavior of gamers in 2012 vs. 2011, almost half of gamers said they are playing mobile games more this year than last year.

via NPD Group

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About David H. Deans

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