Quest for Emotionally Engaging Commercial Content

Many companies have no clue what the difference is between good and boring content. Many organizations are not even aware that their message has lost all connection with their audience, and some even seem to excel at finding ways to render their content marketing completely pointless.

You can follow as many checklists and steps as you want, but without engaging content that makes your audience stick like superglue, your content marketing is doomed.

via Content Marketing Institute

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About David H. Deans

Principal Consultant and Founder of
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