How Mobile Influences the Global Media Marketplace
As large multinational advertisers ponder the 2013 outlook, decisions about how to align their marketing budgets has become increasingly complex. The shift to online platforms and mobile media has accelerated faster than many had previously imagined.
eMarketer, in collaboration with Starcom MediaVest Group SMG, released its annual Global Media Intelligence report — a comprehensive assessment of media trends in major markets worldwide.
China will become the world’s second-largest advertising market in 2013, and the second-largest digital advertising market the following year — directly behind the U.S. market.