Transmedia: Why Brands Discovered Storytelling in 2012
The power of stories has become a part of our cultural dialogue. Applied across different topics from sports to business to marketing, story is the genre of choice for 2012.
In fact, Direct Marketing News forecast this to be “the year of the story,” and London-based agency BergHind Joseph identified it as a trend among the Global Fortune 500, even dubbing its 2012 Global Players study, “The Power of Storytelling.”
Why stories? It seems we’re all catching on to their effectiveness in connecting with people.
via Fast Company