New Business Models for Watching Video Across Screens
Consumers thirsty for video content are being increasingly rewarded with high-quality video offerings on a plethora of devices. According to the latest Nielsen Cross-Platform Report, Americans spend nearly 35 hours per week watching video across screens, and close to another five hours using the Internet on a computer.
As content creators and programmers rise to meet increasing demand for video content across varied platforms, new business models have emerged that have required advancements in audience measurement and reporting.
via Nielsen Wire