Black Friday Online Shopping Results Revealed

The Black Friday extravaganza saw a major lift in mobile shopping app and website use, with more than 21 percent of smartphone users pulling out their devices to compare prices on apps and 40 percent using websites during the day.

But while the smartphone proved to be a core tool in the shopping madness, the key apps used will bring little cheer to the major retailers.

via NPD Group

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About David H. Deans

Principal Consultant and Founder of
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