Three Out of Four Brits to Own Smartphones by 2016

uk market smartphone penetration 2012 2013 2016

By 2016, Portio Research expects that roughly three-quarters of UK mobile devices will be smartphones, creating a mobile advertising environment in which smartphones are the rule, not the exception.

Portio estimates that there will be 63 million smartphones and 21 million non-smartphones in the UK at that time.

via eMarketer

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About David H. Deans

Principal Consultant and Founder of
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