Transmedia: Book Publishers Must Embrace Interactive Fiction
In the race to find the “interactive storytelling” Holy Grail, book publishers have been well and truly beaten.
They’ve been beaten by a digital games publisher who based their model on licensed IP, and a comic book company.
The squabbling over formats and devices, models and rights is a sideshow. We have to embrace ways to get us immersed in the storytelling, formats be damned.