Transmedia: Book Publishers Must Embrace Interactive Fiction

Why

In the race to find the “interactive storytelling” Holy Grail, book publishers have been well and truly beaten.

They’ve been beaten by a digital games publisher who based their model on licensed IP, and a comic book company.

The squabbling over formats and devices, models and rights is a sideshow. We have to embrace ways to get us immersed in the storytelling, formats be damned.

via FutureBook

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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