Transmedia: the Delray Beach Interactive Tourist Attraction

There is suspense, murder and a treasure to be found — the perfect combination for a box office hit.

But don’t expect A-list movie stars to appear in this film. The hero, in this story, is you.

The “Delray Interactive Movie” is a new downtown attraction that is half murder mystery, half scavenger hunt, with a dash of educational fun and no small amount of marketing flair.

via South Florida Sun-Sentinel

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About David H. Deans

Principal Consultant and Founder of
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