How Real-Time Marketing is Moving into the Mainstream
The age of real-time marketing is nigh, according to a new report by eMarketer. Marketers are already well-versed in analyzing social media sentiment.
In a 2012 survey conducted by Infogroup Targeting Solutions and Yesmail Interactive, 53% of marketers worldwide said they planned to make greater use of real-time data in 2013.
Tags: advertising, digital media, internet, marketing, social networking