Transmedia: How Dark Horse Remains the Best and Brightest

Expanded Universes are big business for video games.

Ever since Karen Traviss’ “Gears of War” novels reached the New York Times Best Sellers List, and the “Mass Effect” comic series developed a huge following, more and more video game franchises are branching out into transmedia offerings.

These offerings are at their best when they serve to expand upon established events and characters from the game world.

via Forbes