The EARNIES: Best Use of an Infographic – Cisco Systems

Campaign: The Internet of Things.

Armed with the understanding that there are more devices tapping into the Internet than people on Earth to use them, Cisco set out to bring awareness that connections to the Internet go way beyond the obvious – computers, tablets and phones – and explain the impact this has on business.

Cisco noticed a 30% increase in quantity of conversation and a 7% increase in sentiment.

via Beyond PR

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About David H. Deans

Principal Consultant and Founder of
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