Transmedia: Creating the World ‘Magic – The Gathering’

How will the role of novellas like The Secretist and other lore be used to develop Magic: The Gathering — as a transmedia experience moving forward?

Authoring a fantasy story is hard. Creating a multiple-world-spanning, multiple-viewpoint fantasy story that plays out over novels, cards, comics, web articles, player’s guides, and videos— while working with a team of writers and countless artists, producers, and other creators —is crazy hard, but it’s something we’ve learned a lot about.

via Forbes